"The innovative hotel data administration via the 'CultSwitch' system of Cultuzz means enormous savings of time for hotel management," Fritz Zerweck, CEO of ehotel AG, says. Hotel prices and descriptions will be saved on a secure web server of Cultuzz and distributed via OTA-standard interfaces to several booking partners. The advantages for the hotel management are clear: Rate parity and no more overbookings are guaranteed.

The booking system of Cultuzz offers more optimizations: The single inventory database can be administrated directly via the hotel-own Property Management System (PMS). In addition, the channel management system allows the administration of multiple distribution partners. With the yield management feature all hotel rates can be managed exactly by date, channel and customer. In comparison to other channel management systems the costs are very low: Only 0.8 percent of the booked room rate will be charged by Cultuzz.

The data access is provided by a powerful server architecture and is based on the OTA data standard (OTA = Open Travel Alliance) which means full flexibility on tourism data exchange in the electronic distribution systems.

Win-win-win situation
"The extranet system for hotel clients of ehotel.de is setting new standards for the data administration of Web booking engines," says Dr. Reinhard Vogel, Managing Director of Cultuzz Digital Media. "The co-operation with ehotel is a win-win-win situation", he continues, "The hotel manager gains more time by only having to maintain their inventory once. For ehotel the new distribution system means an exclusive service. And for Cultuzz it is most important to connect the strongest Web booking engines to our system.

PMS Partner
Following Property Management Systems (PMS) are available via "CultSwitch": Velox, Hotline, Deltra (HS/3), at-on (HotcheckWin), Konmar (HVW), Medusa, Citadel, GMS und CDSoft. With these PMS partners more than 9'000 hotels, mainly in Germany, Austria and Switzerland are connected with the "CultSwitch" Web service of Cultuzz Digital Media.

Distribution Partnerships
Via "CultSwitch" the Web booking engines are updated automatically with all data of the connected hotels. Today, connected to the "CultSwitch" system are ehotel, HRS, hotel.de/TravelRes, eBay, Booking.com, and the hotel booking engines of Europe's No. 1 tourism firm, TUI. In addition, Cultuzz' own booking platform "CultBooking" is part of the "CultSwitch" system, too. "CultBooking" is an online booking engine - free to use for hotel websites.

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