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What is eBay?
eBay is the world's largest online marketplace with more than 220 million members who actively use eBay as a place to shop, sell, communicate, pay bills - it is a community online with unfathomable loyalty by it's members to go about their business whenever possible inside of eBay. That means travel suppliers, sellers and resellers have the chance to promote and sell their products directly to this large pool of international customers from 33 countries!
What is unique about eBay versus a traditional online travel website?
There are many unique features within eBay that set it apart from other third party websites or online travel sites such as Expedia, Hotel.de, Lastminute.com. The top 5 unique points (we believe are benefits) are:
1. You the seller is the owner of the customer - not a third party. You benefit from selling by positioning your product and building awareness along with lucrative revenue growth over time
2. eBay is driven by the auction sale model. This is the bet way to win the best sale price for any single product or package.
3. A single auction will attract between 200 to 300 unique visitors each time - therefore for an average cost of 25 cents to list a product there is no were a more inexpensive marketing tool anywhere in the world. 200 unique visitors via Google paid key words or Yahoo would cost you almost USD 100 with no GUARANTEE OF SELLING ANYTHING!
4. You are the seller and therefore you own the CUSTOMER
5. On average 5% of all sold vouchers are never redeemed by the buyer – this means you make a 100% profit on these sales!
What is an auction?
An auction on eBay is when a seller has a product they want to sell and are prepared to let the buyers make bids against one and other during a 3, 5, 7 or 10 day auction sell period until in the last 1 hour of the auction selling all those who have bid and are still interested will be swept up by the fever of the auction and do almost anything to outbid their competitor. Ladies and Gentlemen this is a game, it has excitement and is not always about the cheapest deal!
What is the starting price for the auctions?
The best and most effective starting price is recommended at the lowest denominator for any given currency available via eBay. e.g, 1 EUR or 1 GBP or 1 USD or 1 RS or 1 AUD.
IMPORTANT: The higher the start price the more expensive are your eBay fee's for that transaction!
Can I start my auctions with a higher auction price than 1 Eur?
Yes you can but we strongly recommend against this or at least not as a single approach. Here is the best approach:
- Start of your new life selling on eBay with a commitment of 20 to 50 auctions at the lowest start price, invest in your success, run a little risk, WE GUARANTEE IT WILL PAY DIVIDENDS OVER TIME!
- Once you have established your good trading name within eBay's secure community then you can run multiple packages on multiple markets and some with higher start prices or even fixed selling prices known on eBay as 'Buy it now'.
What is the average end sale price of an auction?
Cultuzz collects data on more than 10,000 auctions per month carried out in 12 international markets worldwide. We handle suppliers who are 1 star or less right through to 5 star.
The average of all data collected is as follows:
- Average number of nights: 2 nights
- Average Euro value per night: EUR 90.00
- Average number of unique visitors per listing: 270
Do auctions ever not sell or sell for EUR 1.00?
Of cause some auctions do not work – usually though these are because the sellers sets a ‘to high start price’, has not respected the settling in period or is trying to dump too much product into the marketplace.
How do we avoid failure?
Listen carefully to the words of wisdom from your Cultuzz Sales Agent. Learn from our experience and you will be more likely to succeed.
Can I buy extra advertising within eBay?
Yes you can and Cultuzz has negotiated special rates and package deals for our valued customers. Seek advice from your Cultuzz Sales Agent or contact
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Who else sells travel products via eBay?
Cultuzz supports 3400 + sellers of travel products from around the globe. These include small pension's, chalet's, or English Castles right through to 3,4 and 5 star hotels including brands such as Marriott, NH Hoteles, Holiday Inn, Radisson SAS, and scores more.
We support also car hire, airlines, cruise, packages and tours just to name a few of the additional travel products suitable for sale on eBay.
How many auctions will you need to run at any one time?
It varies depending on if you are a seller of a key destination or key brand e.g London, Sydney, New York or Tokyo. Or are you located off the beaten track (unique and not so well known) not considered a main tourism destination.
A popular destination seller can offer up to 60 auctions per eBay market per month. The average is 35 per market per month.
A unique destination seller can offer up to 30 auctions per eBay market per month. The average is 12 per market per month.
There is no fixed rule - Cultuzz will assist and guide you with more than 300,000 auctions per year under our belt we will find an auction approach that meets your needs and brings you a solid return on your investment.
Can I determine when the guest travels with my product?
Yes you have complete discretion whether to accept a guest at any given time (unless you offer upfront availability or guaranteed dates) therefore you can utilise eBay as a channel to help you during quiet, off-peak or low seasonal periods.
We strongly recommend using the following text within the template:
“Booking is subject to availability of rooms allocated for the special eBay packages and is arranged directly with the seller. This package is not permitted during public holidays, Easter, Christmas or New Year.
Should you wish to stay during our peak periods or special calendar events - surcharges apply and can be requested directly with the seller at time of booking only!
Surcharges are paid directly to the seller.”
What is the cost to get started?
Cultuzz charges for a single hotel setup EURO199.00 or EURO499.00 for Tour operators, coach company, car hire, airline, cruise or other type of seller. (This is a once only fee and covers more than 25 components including setting you up, registration, training, presentation design and much more. (For full details ask your Cultuzz Sales Agent)
Are there any ongoing costs?
Yes - Cultuzz charges your business either EUR 10 per seller account per month or pay 1 year in advance and pay only EUR 100 for 1 years unlimited use of our system including statistics, back office facilities, voucher tracking and regular assistance from a dedicated Cultuzz Sales Agent - trained to create you a winning eBay model
Do we pay commission?
Yes - Cultuzz charges 9% commission for all markets excluding the USA. USA commission is 10%.
eBay also charges commissions these are between 3 to 5% depending on the market of sale. Therefore the maximum commission you will pay anywhere using CultBay is 15%! (If you are a business within India selling in India your fees are subject to local market policy, please contact Cultuzz India for further details).
How do I participate?
Following are 5 easy steps to come on board and sell via eBay:
Step 1 - Email us or call us requesting a contract for CultBay
Step 2 - Complete the agreement (4 pages) by filling in the relevant tick boxes and sign at the bottom. PLEASE FAX THIS BACK TO CULTUZZ in your market or via our head office in Berlin Fax number: +49 30 72622559
Step 3 - We will email you with confirmation of your contract being received including your new login and password to the CultBay system within 30 days of receiving your signed agreement.
Step 4 - Your Cultuzz assigned sales agent will setup a template, liaise with you regarding images, logo etc and give you sufficient training on how to use our back end system CSI - Customer Service Interface to CultBay.
This process will include you receiving an email containing your new offers for your approval in writing.
Step 5 - Once you have received the email from your Cultuzz Sales Agent, you need to review the offer and send an email back to the Sales Agent approving the offer. Note, if changes are required to the offer email the changes to your Cultuzz Sales Agent.
What happens when a customer has won an auction?
Once the customer has won an auction they must pay via the Cultuzz payment gateway securely integrated within the eBay platform (yet another reason why Cultuzz is the travel industry’s partner of choice for eBay).
Cultuzz accepts credit cards, bank transfer, direct deposit in most countries.
Once the payment is registered by Cultuzz within the buyers own secure area known as ‘MyCultuzz’ (typically within 3 to 7 days depending on payment method) they are free to contact you and request their desired travel dates.
PLEASE NOTE: Most eBay customers choose to redeem 3 months or more after purchase.
Are there statistics available regarding the auctions I have placed?
Yes, just click on the statistics tab within the Cultuzz CSI and you can review reports that include such details as:
- Each package type results
- Number of auctions, successful and unsuccessful
- Number of unique visitors
- Number of Bids
- Sales revenue
- Average for the given period requested
Create your own internal reports for the weekly or monthly sales briefing, simply click on the ‘Display as Excel – file’ link at the bottom of the report page and you have the data on your own hard disk within 1 click.
What is the average end sale price of an auction?
Cultuzz collects data on more than 10,000 auctions per month carried out in 12 international markets worldwide. We handle suppliers who are 1 star or less right through to 5 star.
The average of all data collected is as follows:
- Average number of nights: 2 nights
- Average Euro value per night: EUR 90.00
- Average number of unique visitors per listing: 270
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